Iheart Shoot Exclusive: Victoriana Mexicana

ファッションは革命が全て。どんな偉人やアーティストから影響を受けて今のファッションに至るか、それをどう現代風に着こなすか日々試行錯誤してる人も少なくないはず。私が今一番熱いと思ってるこのVictorianaルック。ラッフルカラーやレース、ワイドなスリーブやボタニカルに私は今もっともはまっているの。

Evolution is what fashion is all about – constantly morphing and reshaping how we dress and who we are influenced by is what it’s all about. However I can’t help falling in love with this new-look Victoriana, a fashion period I keep looking back to. This season, there’s an abundance of ruffled collars, lace, wide-sleeved shirting and references to all kinds of botanicals. There’s even cute pirates and tattoos!

でも今は2015年。そしてここはiheartokyo。やっぱりそこは一捻りあるスタイルを提案したいところ。写真のようなLAのストリートスタイルやヒスパニックのCholaガールズに、今雑誌を開けば色々なところで見かけるフェイスピアスや生え際の毛を使ったウェービーなヘアスタイルをストリートスタイルにミックス。このスタイルは今を行くFKA twigsやRihannaから影響を受けていると言っても過言ではないわ。

But don’t think of this as being a boring 1800s rehash – this is iheartokyo after all! This season there’s also a streetwise undercurrent inspired by LA and the hispanic chola girls. With face piercings, amazing marcel waved hair and an attitude of toughness, these cholas are influencing everyone from FKA Twigs and Rihanna to DKNY and Givenchy.

Typical LA chola style

Typical LA chola style

最近私たちチームiheartは、My Little Box Japanとのコラボレーションでシューティングを行ったの。モデルは私たちのお気に入りMelody洋子ちゃんをフィーチャー。フォトグラファーはお馴染みのMaciej Kucia。MelodyをちょっとしたストリートスタイルにChola風のツイストを。アウトフィットはもちろんIheartokyoからピックアップ。顔に光る金のタトゥは私たちの新しいブランド、パリブランドのDCERを使ってみたわ。

Recently the iheartokyo peeps teamed up with My Little Box Japan to do a collaboration fashion shoot, featuring our favourite supermodel Melody Yoko. Shot by the brilliant Maciej Kucia, we brought a bit of the chola vibe to Tokyo, dressing up Melody in Victorian inspired clothes from iheartokyo and giving them a street twist – shot in a park in downtown Harajuku, there’s a feeling of something fresh and new. We even covered Melody with temporary gold tattoos courtesy of DCER, new to iheartokyo.

My Little Box Japanとのコラボレーションを記念して、20000円以上のお買い物をしてくれた先着5名様にMy Little Boxと素敵なキャンドルをプレゼント。先着15名の方にはキャンドルをプレゼントしちゃう!!

To celebrate our collaboration with My Little Box Japan, we will offer the first 5 customers who spend over ¥20,000 a free My Little Fashion Box set and scented candle. The next 15 customers will also receive a candle, courtesy of our fabulous friends at My Little Box Japan.

The September My Little Fashion Box is filled with goodies

The September My Little Fashion Box is filled with goodies

 

とっても可愛くてかっこいいMelodyを撮り下ろした私たちのエディトリアル。みんなに気に入ってもらえるといいな♡

Here’s the debut of our shoot below. We hope you enjoy the new season and its interplay between old and new at iheartokyo!

 

Tattoos and pirate imagery inform the new collection from Vivetta

Tattoos and pirate imagery inform the new collection from Vivetta

Intricate floral embroidery reminds us of traditional eastern European folk crafts

Intricate floral embroidery reminds us of traditional eastern European folk crafts

Lace can be pretty but it can also be cool and modern.

Lace can be pretty but it can also be cool and modern.

Frilled collars and botanical prints are very Victoriana.

Frilled collars and botanical prints are very Victoriana.

Cotton pinafores and traditional detailing looks somehow fresh and modern.

Cotton pinafores and traditional detailing looks somehow fresh and modern.

This entry was posted in i heart and tagged , , , , , , . Bookmark the permalink.